Website powered by

CASIO A 100 - Advertising Campaign

Hi there, I am finally allowed to show the full image created for the CASIO A-100 campaign, model made popular by Ridley Scott's ALIEN.

To create this artwork I chose the theme of the Xenomorph's biology. The alien organism in the movie departs from the evolutionary food chain of terrestrial predators, which hunt their prey to consume them, interested only in fertilizing other forms of life and making them bearers of its biological progeny. The image shows the legendary CASIO A-100 as "incubated" in a sort of biomechanical womb, which reproduces the aesthetics and design of the horrifying creatures born from Giger's artistic genius. The watch is immersed in a neon green liquid (a reference to the acid and corrosive blood of the alien in the film) as a living element, part of the hybrid nature of a mysterious organism. 👽👾